We design. We create. We innovate.

Innovative Pet Products is our corporate identity. We are an Australian company that brings you an exquisitely unique range of quality products for pets. We are passionate about pet health, fitness and emotional well-being so we created a variety of unique pet products and accessories to fit into every stage of a cat or dog’s life.

Our products are trademarked, design registered, patented or patent applications are in progress. This means all of our products are original inventions and designs. We offer unique new, freshly invented pet products not offered by any other companies. From our world-famous revolutionary LickiMat® series designed to reduce both pet and owner anxiety, our beautifully designed slow feeders, our unique cat hairball removing bowls, our oral and dental health pet bowls, through to the most versatile ball thrower in the world; we guarantee that you and your customers will love our unique, premium products.

With sales currently in Australia, USA, China, Japan, Germany and the UK, our brand is known for quality and innovation. We insist that every pet accessory that we produce is made using the absolute highest quality materials available, and constructed with the best manufacturing techniques. Our products are made from natural rubber, human grade plastic or TPR, making them non-toxic, safe and compliant for sale in all countries.